Aponte Consulting Inc. wanted to update their logo to improve brand recognition and attract more clients. They aimed to create a design that looks modern, professional, and friendly to appeal to middle-aged professionals. To achieve this, we conducted extensive research on their target audience, analyzed competitor logos, and identified industry trends. The new logo design must reflect Aponte Consulting’s commitment to setting high standards and satisfying their clients. Therefore, it is crucial to incorporate these values into the design.
